Moz: Features, Pricing & Review (2026)
SEO platform known for Domain Authority, offering keyword research, link analysis, site auditing, and rank tracking.
https://moz.comVerdict
A trusted name in SEO with the industry-standard DA metric, though its backlink index trails Ahrefs and Semrush.
Pricing
freemium
From $49/mo
Team Size
small team
Founded
2004
HQ
Seattle, USA
Best For
SEO professionals who rely on Domain Authority as a core metric for link evaluation
Not Great For
Users who need the largest possible backlink index or advanced outreach features
Features
- Link Explorer
- Keyword Explorer
- Rank Tracking
- Site Crawl
- On-Page Optimization
- Domain Authority
- MozBar Browser Extension
Pros
- + Domain Authority remains the most widely recognized authority metric
- + Clean and approachable interface
- + Generous free tools including MozBar
Cons
- - Smaller backlink index compared to Ahrefs
- - Feature set not as broad as Semrush
Integrations
Moz pioneered many of the SEO metrics professionals rely on today. Domain Authority (DA) and Page Authority (PA) remain the most widely cited authority scores in the industry, making Moz an essential reference point for anyone evaluating link exchange partners. Even teams that use other platforms for day-to-day analysis often check DA before agreeing to a reciprocal placement.
Link Explorer provides backlink profiles with spam score analysis, anchor text breakdowns, and discovered/lost link tracking. While Moz’s link index is smaller than Ahrefs’, its data quality and spam detection are reliable. The Keyword Explorer stands out for its priority score, which combines volume, difficulty, and click-through rate into a single actionable number.
Moz Pro’s site crawl and on-page grading tools are straightforward and well-suited for teams that prefer clarity over complexity. The MozBar browser extension lets you check DA and PA for any page without leaving your browser, which speeds up prospecting during manual link exchange outreach.
For link exchange teams using Linkorite, Moz’s DA scoring provides a standardized way to set quality thresholds and filter incoming partnership requests.