Link Exchange Proposal Template

Link Exchange Proposal Email

Copy and customize this template when reaching out to potential link exchange partners.

Template: Initial Proposal

Subject: Link exchange opportunity — [Your Site] + [Their Site]

Hi [Name],

I am [Your Name] from [Your Site]. We publish content about [your niche/topic], and I have been reading your work on [their site] — particularly your article on [specific article topic].

I think there is a great opportunity for a reciprocal link exchange that would benefit both of our audiences.

Here is what I am proposing:

• We would link to: [Their specific page URL]

• From our page: [Your page URL] (monthly traffic: [estimate])

• With anchor text: [Suggested anchor text]

• We would love a link to: [Your target page URL]

• From your page: [Their page URL you identified]

• Suggested anchor text: [Your preferred anchor text]

About our site:

• Domain Rating: [Your DR]
• Monthly organic traffic: [Your traffic]
• Niche: [Your niche]

Both links would be dofollow and placed within the main content. Happy to go first and send you the live link before you place yours.

Would you be interested? I am open to discussing alternative pages or anchor text if you have a preference.

Best, [Your Name] [Your Title] [Your Site URL]

Template: Slack Proposal

“Hey! [Your Site] here — we are in the [niche] space with DR [number] and [traffic] monthly organic visitors. Looking for reciprocal exchanges with relevant sites in [related niches]. We have strong pages on [topics]. DM me if interested and I will share specific page options.”

Customization Tips

• Always replace bracketed fields with real data
• Reference a specific article or page on their site
• Adjust the tone based on the platform (email vs. Slack)
• Include metrics to save them the effort of looking you up