Bounce Rate
Learn what bounce rate means in SEO, how it measures single-page visitor sessions, and its impact on search rankings and link building outcomes
Bounce rate measures the percentage of visitors who land on a page and leave without interacting further or navigating to another page on the site. A high bounce rate can signal to search engines that the content is not meeting user expectations, which may negatively impact rankings over time. For link building, bounce rate matters in two ways. First, pages you earn links to should provide a strong user experience to retain visitors and pass positive engagement signals. Second, when evaluating potential link partners, a site with extremely high bounce rates may indicate low-quality content, making it a less desirable target for link exchanges. Monitoring bounce rate helps ensure your linked pages deliver genuine value.