Cost Per Link
Learn what cost per link means in SEO, how to calculate the average expense of acquiring a single backlink, and benchmark your link building spend
Cost per link is a metric that calculates the total investment required to secure one backlink, including staff time, tools, content creation, and any direct costs. This metric is essential for budgeting link building campaigns and comparing the efficiency of different strategies. Guest posting, digital PR, and resource page link building each have different cost-per-link profiles. Tracking this metric over time helps identify the most cost-effective approaches for your specific niche and goals. A lower cost per link is not always better — a single high-authority link costing more may deliver greater SEO impact than multiple low-quality links acquired cheaply.