Internal Linking
Learn what internal linking means in SEO, how linking between pages on your website distributes link equity and supports overall backlink strategy
Internal linking is the practice of creating hyperlinks between pages within the same website. A strategic internal linking structure helps search engines understand your site hierarchy, distributes link equity throughout your pages, and improves user navigation. For link building, internal linking amplifies the value of external backlinks by channeling acquired link equity from linked pages to other important pages on your site. When you earn a backlink to one page, strong internal links ensure that equity flows to related pages that may not have their own backlinks. Reviewing and optimizing internal links is one of the most cost-effective ways to improve the overall impact of your link building efforts.