Newsjacking

Newsjacking is the practice of injecting your brand or expertise into a breaking news story or trending topic to earn media attention and backlinks. When executed well, newsjacking provides journalists with timely expert commentary, relevant data, or unique perspectives on developing stories. Speed is critical — you need to respond within hours of a story breaking while journalists are actively seeking sources. Successful newsjacking requires monitoring news feeds, having pre-approved expert spokespeople, and the ability to quickly produce relevant commentary or data. The links earned through newsjacking are highly valuable because they come from actively read, high-authority news articles.