SEO
Traffic Value
The estimated monetary value of organic traffic a website receives based on equivalent paid search costs
Traffic value estimates the cost you would pay in search advertising to acquire the same amount of traffic your site receives organically. It is calculated by multiplying the estimated organic traffic for each keyword by its cost-per-click value. For link building, traffic value is a powerful metric for demonstrating ROI. By tracking how traffic value increases as link building improves rankings, you can show stakeholders the equivalent advertising spend your efforts are saving. Traffic value also helps prioritize link building targets — building links to pages that rank for high-CPC keywords delivers disproportionately high returns.