Unlinked Mention
A reference to your brand or website on another site that does not include a hyperlink
An unlinked mention is a text reference to your brand, product, or website on another site that doesn’t include a clickable hyperlink. These represent some of the easiest link building opportunities because the site owner has already shown awareness and interest in your brand. Converting unlinked mentions to linked ones involves identifying them through monitoring tools, then reaching out with a polite request to add a hyperlink. Conversion rates for unlinked mention outreach typically exceed those of cold outreach because there’s existing brand familiarity. Setting up automated alerts for your brand name, key products, and executive names ensures you capture these opportunities promptly.