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Linkorite by GTMStack
Checklist Partner Management

Partner Onboarding Checklist

A checklist for onboarding new link exchange partners into your workflow

For SEO Manager

Related feature: Partner Management

Setting Up a New Partner

When a new link exchange partner is confirmed, follow this checklist to ensure a smooth start and clear expectations on both sides.

Pre-Exchange Setup

  • Verify partner’s domain metrics (DR, traffic, spam score)
  • Confirm the partner contact person’s name, email, and preferred communication channel
  • Add the partner to your CRM or Linkorite partner database
  • Assign a partner quality score based on your qualification criteria

Agreement Phase

  • Confirm the specific pages for link placement (both sides)
  • Agree on anchor text for each link
  • Specify link attributes (dofollow, placement within content)
  • Set a timeline for link placement (typically 7-14 days)
  • Document all agreed terms in writing (email or shared document)
  • Place your outbound link according to the agreed terms
  • Notify the partner that your link is live with the URL
  • Request confirmation when their link is placed
  • Verify their link placement within 48 hours using your verification checklist

Post-Placement Setup

  • Add both links to your monitoring system in Linkorite
  • Schedule the first follow-up check for 7 days after placement
  • Set up recurring monthly monitoring for the exchange
  • Add the partner to your quarterly review list
  • Send a thank-you message and express openness to future collaborations

Documentation

  • Record the exchange details: dates, URLs, anchor text, contact info
  • Save any email or Slack conversation threads related to the agreement
  • Note any special conditions or future commitments discussed

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