Link Building
Dofollow
Learn what dofollow means in SEO, how this link attribute allows search engines to follow backlinks and pass link equity to boost the target page
Dofollow is the default state of a hyperlink, meaning search engines will crawl the link and pass ranking power (link equity) to the linked page. Unlike nofollow links, dofollow links directly contribute to a page’s ability to rank in search results. When building links, most SEO professionals prioritize acquiring dofollow backlinks because of their direct impact on rankings. However, a natural link profile contains a mix of both dofollow and nofollow links. When evaluating link exchange opportunities, confirming that placed links carry dofollow status is essential for ensuring mutual SEO benefit.