Editorial Link
Learn what an editorial link is in SEO, how these naturally earned backlinks from valuable content carry the highest link equity and ranking signals
An editorial link is a backlink given voluntarily by a content creator who finds your resource valuable enough to reference. These are considered the gold standard of link building because they’re earned through merit rather than solicitation. Editorial links occur when journalists cite your research, bloggers reference your guides, or industry experts recommend your tools. Search engines value editorial links highly because they represent genuine endorsements. Earning editorial links requires investing in exceptional content — original research, comprehensive guides, unique data, or innovative tools. While you can’t directly control editorial link acquisition, you can increase the likelihood by consistently producing standout content.