Page Speed
How quickly a webpage loads and becomes interactive for users
Page speed measures how fast a webpage’s content loads and becomes usable for visitors. It encompasses multiple metrics including time to first byte, first contentful paint, and fully loaded time. Google has confirmed page speed as a ranking factor for both desktop and mobile searches. Fast-loading pages provide better user experience, leading to lower bounce rates and higher engagement. For link building, page speed matters indirectly: sites with poor performance may see diminishing returns from their backlinks as Google weighs user experience signals. Additionally, fast, well-performing sites are more likely to be recommended and linked to by other webmasters who value quality user experience.