Topic Cluster
A content strategy organizing related articles around a central pillar page connected by internal links
A topic cluster is a content architecture strategy where a comprehensive pillar page covers a broad topic, supported by multiple cluster pages that explore related subtopics in depth. All cluster pages link to the pillar page and to each other through strategic internal linking. This structure signals topical authority to search engines and helps distribute link equity efficiently. For link building, topic clusters provide multiple linkable assets within a focused subject area. External backlinks to any page in the cluster benefit the entire group through internal link connections. This approach maximizes the impact of each acquired backlink by ensuring link equity flows throughout your related content.