Trust Flow
A Majestic metric measuring the quality and trustworthiness of links pointing to a website
Trust Flow is a metric developed by Majestic SEO that measures the quality of backlinks pointing to a website, scored from 0 to 100. Unlike metrics that emphasize link quantity, Trust Flow specifically evaluates trustworthiness by analyzing how closely a site is connected to trusted seed sites across the web. A high Trust Flow indicates that a site receives links from authoritative, reputable sources. When combined with Citation Flow (which measures link quantity), Trust Flow helps identify sites with genuinely authoritative link profiles versus those with many low-quality links. For link building, targeting sites with high Trust Flow helps ensure you’re acquiring links that will positively impact your rankings.