Link Equity
Learn what link equity means in SEO, how ranking value is passed between pages through hyperlinks, and why it matters for your backlink strategy
Link equity, sometimes called link juice, refers to the SEO value that flows from one page to another through hyperlinks. When a high-authority page links to your content, it passes a portion of its authority and trustworthiness. The amount of link equity transferred depends on factors including the linking page’s authority, the number of outbound links on that page, the relevance between the two pages, and the link’s position within the content. Understanding link equity helps prioritize link building efforts by focusing on acquiring links from pages that will transfer the most value to improve your rankings.