Link Intersect
Finding websites that link to multiple competitors, indicating high-probability link opportunities
Link intersect analysis identifies domains that link to two or more of your competitors, making them strong prospects for your own link building efforts. The logic is straightforward: if a site links to multiple competitors, it’s likely open to linking to similar content in your space. Most major SEO tools offer link intersect features that let you input competitor URLs and find overlapping referring domains. The results are prioritized by how many competitors share the linking domain — a site linking to all your competitors is a higher-probability target than one linking to just one. This method streamlines prospecting by focusing outreach on websites with demonstrated relevance.