Link Building
Nofollow
A link attribute that tells search engines not to pass link equity through the hyperlink
Nofollow is an HTML attribute (rel=“nofollow”) added to links to instruct search engines not to pass link equity to the target URL. Introduced by Google in 2005 to combat comment spam, nofollow links are commonly used for sponsored content, user-generated content, and paid links. While nofollow links don’t directly pass ranking power, they still drive referral traffic and contribute to a natural-looking link profile. Google has evolved its treatment of nofollow, now considering it a hint rather than a directive. Related attributes include rel=“sponsored” for paid links and rel=“ugc” for user-generated content.